#Marketing #CaymanIslands #DigitalMarketing #Instagram Brands and content creators need to work out a mutually-beneficial working relationship to make IGTV ads work in their favor. Creators will have to put in extra effort to create engaging vertical videos. Brands will have to overcome their fear of low viewership of IGTV. Despite these odds, you can unlock the potential of IGTV ads by following some best practices. Instagram hasn’t revealed the exact specifications for IGTV