Time constraints, limited budgets, and even complacency can make it all too easy for even the best marketers to fall back on familiar tactics. But for marketing to be effective, it needs to be innovative and engaging, so relying on the easy option will only get you so far. Outsourcing connects you with marketing agencies who specialize in keeping on-top of new technology and trends. If you want to outsource your marketing efforts, let's dive into a few different aspects of your overall strategy where you might consider hiring a third-party to do the heavy lifting.
1. Content Marketing
Authoritative, informative content that positions your business as a thought leader can do wonders for your bottom line. So what does it matter if it's written or designed by people outside of your organization? As long as these writers or video creators are fully immersed in, and understand the complexities of your business, they should be able to serve up relevant, engaging content for your target audience.
2. Marketing Strategy
From lead generation tactics to email workflows, a solid marketing strategy should cater to all stages of the buyer's journey. This vital groundwork includes developing buyer personas, mapping campaigns to need states, and identifying growing trends in the market.
3. Marketing Analytics
Your marketing intelligence is informed by how well you use your data analytics. Many businesses will find that they just don't have the in-house expertise to extract nuggets of insight that can turn marketing efforts into gold. Moreover, it can be expensive and time-consuming to recruit and train an in-house team of data scientists and engineers.
4. Email Marketing
A successful email marketing strategy can make automation and personalization your secret weapons. For instance, hands-off, lead-nurturing workflows can fire off emails automatically based on a user's action — such as when a user clicks on a social media advertisement or plays a video. Outsourcing the creation and setup of these workflows takes much of the manual, administrative labor from your shoulders and places it into the hands of professionals.
5. Social Media Strategy
There are plenty of benefits to keeping social media in-house: for instance, social media is one of the most direct opportunities your business has to connect and engage with prospects and customers. If you keep social media in-house, you can hire full-time social media strategists who communicate with prospects via social media and then relay that information back to leadership to inform more personalized, targeted brand messages moving forward.
If you feel that your business could benefit from outsourcing any (or all) of these aspects of you marketing strategy, Millennium Marketing is here to help you! Contact us today to find out more about our services and how we can best help you!